KUHL | LEAD DESIGNER

As the lead designer, I’ve helped elevate KUHL’s brand presence through a refined design approach. I ensure design direction holds true to KUHL’s visual identity while constantly and gently pushing it forward. I guide our design team as they maintain brand standards and encourage a creative environment that is ever-evolving, where we can all learn.

My design direction has spanned through many channels of the brand and my work can be seen in KUHL’s UI/UX design and development, homepages, landing pages, email design and development, packaging design, digital and print ads, social media, seasonal workbook catalogs, store events, and more.